Frequently Asked Questions

• Proven to have the highest marketing ROI.
• Lowest cost per 1000 exposures. (Most cost effective advertising solution for a business)
  • Newspaper $7.39 per 1000 exposures
  • T.V. $6.26 per 1000 exposures
  • Radio $5.47 per 1000 exposures
  • LED Sign $0.15 per 1000 exposures
• Increase sales by 30% to 100% or more.
• Brand your business to your products and services.
• Instantly advertise, educate and directly motivate new and returning customers to buy.
• One time investment providing over ten years of cost effective advertising.
• Proven to increase store visibility by up to 900%
• Greater visibility from further distances 24/7
• Consolidate site advertising messages.
• Instantly send multiple messages to your sign to display store specials, promotions, sale items and more.

LED displays offer dynamic, customizable, and attention-grabbing content that outperforms traditional static signs in terms of engagement and adaptability.

Businesses report higher returns on investment with LED displays due to their ability to attract more attention, deliver timely messages, and run targeted advertising campaigns.

Yes, modern LED displays consume significantly less energy than traditional illuminated signs, and their long lifespan reduces waste.

Retail, hospitality, sports, education, healthcare, and entertainment industries are among the top adopters, leveraging the versatility and impact of digital signage.

While the upfront cost of LED displays is higher, they are more cost-effective in the long run due to reduced printing costs, lower maintenance, and higher audience engagement.

LED displays enable real-time updates, dynamic content, and tailored messaging, making them a highly flexible and effective tool for targeted advertising.

While LED displays excel in dynamic advertising, traditional signs might still be preferred for low-budget, short-term, or non-electronic needs.

LED displays are highly durable, with weatherproof designs for outdoor use and a lifespan that can exceed 100,000 hours, far outlasting static signage.

No, LED displays are designed for minimal maintenance, with automated diagnostics and long-lasting components, making them easier to maintain than frequently replaced static signs.

Advances in AI, cloud software, and energy-efficient technologies have made LED displays more versatile, scalable, and cost-efficient, driving industry growth. Genoptic Smart Displays is a clear driver in this industry with many patents and future forward thinking.

Prices vary widely depending on the specifications such as size, pixel pitch and installation costs. Contact us for a customized quote tailored to your needs.

Yes, we offer financing plans to make LED digital displays more accessible for businesses. Please contact a sales rep to find an option that is right for you.

We’re committed to beating any quote on a comparable product, ensuring you get exceptional value for your investment.

Utilizing our confidence, experience and expertise of engineering innovative LED display technologies, we ensure your 100% satisfaction and a full purchase refund within 7 days of delivery.

50% upfront and the remaining 50% on or before your shipping date.

We have dealer and wholesale programs available at a competitive rate.

Each product varies as well as your location. Please contact us for a shipping quote.

Yes! Please contact a sales representative to discuss payment details and shipping arrangements.

No – but we help source qualified installers and provide installation and programming detailed instructions. Upon special request, we can assist in the permitting process and will provide necessary product specifications for permit approval.

At Genoptic, transparency is key. We outline all potential costs upfront, so there are no surprises. Our sales team will walk you through every detail to ensure clarity and confidence in your investment.

Genoptic combines cutting-edge technology, unmatched durability, and lifetime support with competitive pricing and financing options. Our displays are future-proof, energy-efficient, and backed by a team dedicated to your success.

Before purchasing a display, it’s crucial to research local permitting and zoning regulations. Municipalities often have requirements such as:
• Minimum distances between billboards
• Setbacks from roads
• Approved zoning areas for digital signage
• Brightness limits, animation restrictions, or rules on content frequency to minimize driver distraction
• Maximum allowable height for visibility
• Proximity limitations to residential areas to reduce light pollution
Understanding these rules will help you avoid compliance issues and ensure a smooth installation process.

Yes, in most cases, you will need a permit from your local municipality and possibly approval from your state Department of Transportation (DOT). The permitting process ensures your sign meets safety and zoning requirements. Be aware of permit expiration dates, renewal processes, and associated costs.

There are two options:

• Apply Directly: You can contact your local city planning or zoning department to start the permit application process. Many municipalities have online portals where you can submit your application
  and review requirements.
• Let Genoptic Smart Displays Handle It: To save time and ensure accuracy, fill out our Permitting Assistance Form, and our trusted experts will handle the process for you.

The timeline varies by location but can take anywhere from a few weeks to several months. Factors such as municipal review schedules, required documentation, and public hearings can affect approval timelines.

Every city has unique zoning and sign codes that dictate the size, brightness, placement, and type of digital displays allowed. Performing a code check ensures that your investment aligns with local regulations, preventing costly adjustments or rejections after purchase.

Permit costs depend on location, size of the display, and local zoning laws. Fees may include application costs, engineering reviews, and ongoing renewal fees.

No. LED digital displays must comply with zoning regulations. Some areas, such as historic districts or residential neighborhoods, may have stricter rules or outright bans on digital signage.

Most billboard operators lease land from private property owners. Once you’ve identified a location that meets zoning criteria, you’ll need to negotiate a lease agreement.

• Present a clear installation plan to the property owner.
• Offer competitive lease rates based on location value.
• Ensure the site has access to power and utilities.
• Check if the area is within a special signage district with additional restrictions.

High-traffic areas provide better visibility and advertising impressions, which translates to higher ROI. Understanding traffic patterns helps in setting advertising rates and evaluating financial feasibility.

Yes. Your site must have access to electricity, and the installation must comply with electrical codes. It’s best to work with professionals to ensure safe and proper power installation.

Municipalities often have brightness regulations to minimize driver distraction and reduce light pollution. Auto-dimming sensors, which adjust brightness based on ambient light, help ensure compliance.

Yes. Genoptic Smart Displays come with cloud-based software that allows you to update content in realtime from any device with an internet connection.

Yes. Some areas regulate animation speed, content frequency, and prohibited messages (such as offensive or misleading advertising). Always check local regulations before displaying content.